Zimbra desktop vs outlook4/27/2023 Outlook opens have shown steady growth since 2017 and now account for more than 9% of all email opens. Windows Live Mail accounted for 0.5% of email opens in Q1 2019 (down from 0.6% in Q2 2018). Thunderbird accounted for 0.5% of email opens in Q1 2019 (up from 0.01% in Q2 2018).Apple Mail accounted for 7.8% of email opens in Q1 2019 (up from 6.9% in Q2 2018).Outlook accounted for 9.2% of email opens in Q1 2019 (up from 6.6% in Q2 2018).And it’s one email client in particular that drives the growth of desktop opens: Outlook! In Q1 2019, 18.2% of all emails were opened on desktop email clients, up from 14.3% in Q2 2018. DESKTOP OPENSĭesktop opens have grown in the past year. Now, opens in any of the three email clients are being reported as Yahoo! Mail opens, making it the second most popular webmail environment. Verizon Media started merging the infrastructure of their email services-Yahoo! Mail, AOL, and Verizon-in 2018. accounted for 2.4% of email opens in Q1 2019 (down from 3.0% in Q2 2018).Yahoo! Mail accounted for 6.6% of email opens in Q1 2019 (up from 1.4% in Q2 2018).Gmail accounted for 26.2% of email opens in Q1 2019 (up from 24.4% in Q2 2018).Gmail holds the undisputed leadership position in webmail opens, outperforming other webmail clients by a long shot. Google Android accounted for 2.3% of email opens in Q1 2019 (down from 2.4% in Q2 2018)Ībout 40% of all emails are opened in webmail clients.Apple’s iPad accounted for 9.3% of email opens in Q1 2019 (up from 8.6% in Q2 2018).Apple’s iPhone accounted for 28.4% of email opens in Q1 2019 (up from 26.6% in Q2 2018).About 28% of all email opens happen on iPhones, and an additional 9% come from Apple’s iPad, the #2 most popular mobile email client. Desktop clients accounted for 18.2% of email opens in Q1 2019 (up from 14.3% in Q2 2018)Īpple’s iPhone continues to be the undisputed leader in mobile email.Webmail clients accounted for 39.9% of email opens in Q1 2019 (down from 44.3% in Q2 2018).Mobile clients accounted for 41.9% of email opens in Q1 2019 (up from 41.4% in Q2 2018).Learn how AMP for Email can help make your emails more interactive and engaging.Įven though mobile opens fluctuated a bit throughout the year, mobile remains the most popular reading environment with 42% of all emails being opened on smartphones or tablets. Display promotion codes, a featured image, and deal expiration dates in Gmail’s Promotions tab.Test the rendering of your emails and ensure they look great in Gmail and GSuite with Litmus Email Previews.That and the increasing popularity of Gmail among consumers makes this email client the #1 inbox provider for email marketers to look out for. With a number of big updates to Gmail-including the revamped Promotions Tab and the launch of AMP for Email-Gmail is offering marketers new opportunities to stand out in the inbox. Optimize your emails for Gmail, the world’s most popular email client Yahoo! Mail has climbed up three spots, now ranking #6 in the email client market share. Outlook grew to be the #3 most popular email client, up from #5 a year ago. The top 10 most popular email clients as of April 2019įor the first time ever, Gmail is leading the global email client market share. If we looked at each email we tracked for just one second, that would keep us busy for about 330 years. We tracked more than 10 billion email opens in the past year to determine where subscribers are reading emails. Transcript: The 2019 Email Client Market Share What else did we learn from analyzing billions of email opens?įor the latest research on email client market share and an in-depth look at when, where, and how people engage with email, download Litmus’ 2020 State of Email Engagement report. Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program.
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